Hi, i'm Vlada Purtova

I create and execute multi-channel
marketing strategies

1. Marketing strategies

2. Content production

3. Project & team management

I am a results-driven Digital Marketing Manager with 5+ years of experience in creating compelling content and driving marketing strategies that elevate brand presence and engagement. With a Master’s degree in Communication Science (Erasmus Mundus Journalism Media, and Globalization by Aarhus University and University of Amsterdam) I specialize in content marketing, SEO, digital analytics, project management and performance marketing. Passionate about optimizing marketing efforts through data-driven strategies, I have successfully led teams to implement campaigns that increased engagement, enhanced brand visibility, and contributed to the growth of organizations.

If you’re looking for a marketing leader to drive impactful growth, let’s connect and explore how we can collaborate to make an impact together!

October, 2024 - February, 2025 Marketing Manager (project-based contract)

Situation: MinutesLink, an AI-powered SaaS product, needed to increase user activation, boost SEO visibility, and establish a scalable marketing strategy.

Task: Build a content marketing foundation, drive organic growth, and optimize customer acquisition through SEO, content, paid ads, and partnerships.

Action:
✅ Built & led a content team (blog, SEO, social media) for consistent branding.
✅ Implemented email onboarding, increasing activation to 20%.
✅ Launched SEO initiatives, raising Domain Authority from 9 to 30 and securing 15+ link-building partners.
✅ Developed a competitive analysis matrix for product positioning.
✅ Ran influencer & affiliate marketing.
✅ Optimized Google Ads (CPC=€0.80, CAC < €2.66, CR > 30.08%).
✅ Designed a Product Hunt launch strategy.
✅ Integrated AI automation, cutting content production costs.

Results:
📈 Scaled organic traffic from zero with SEO & partnerships.
📈 Established a structured marketing system for lead generation.
📈 Lowered customer acquisition costs via strategic ads & AI workflows.

Blog content samples

Landing pages examples

Email marketing example

October, 2023 - October, 2024 Digital Marketing & Social Media Specialist

At AlumniHub, I initially joined as a Social Media Marketing Manager, but quickly expanded my role to Digital Marketing Manager.

My primary objective was to attract IT specialists to our communities of top-notch professionals from Big Tech. Additionally, I contributed to the demand side of the business by managing SEO and social media to ensure lead generation and attract clients interested in IT projects implemented by our talent pool.

My responsibilities included Social Media, Content Marketing, SEO, Influencer Marketing, Web Marketing and Performance Marketing/Paid Ads. Through my efforts, I successfully bridged the gap between supply and demand, enhancing AlumniHub's visibility and client engagement.

Projects: Alumni Hub, GuruDev Capital, YNDX Family, UnionVK.

Objective: Strengthen AlumniHub’s brand awareness and support outbound sales by enhancing our online presence through SMM, SEO, and content marketing.

Approach:
✔️ Grew LinkedIn presence to establish thought leadership
✔️ Optimized website content for better SEO visibility
✔️ Created industry-relevant articles & social media content
✔️ Aligned marketing with sales to attract qualified leads

Results:
📈 +200 LinkedIn followers in 3 months (organic growth)
📈 Increased website traffic (from 0 to 1000 users)
📈 Contributed to first inbound leads through strategic collaboration with Sales

Content examples

Sales collateral

YNDX Family & UnionVK

Situation: AlumniHub needed to expand its talent pool by attracting IT professionals and strengthening its position as a leading community for Big Tech alumni.

Task: Develop and execute a scalable, multichannel marketing strategy to grow community membership and increase engagement.

✅ Designed and implemented a multichannel marketing strategy (SMM, SEO, influencer marketing, content marketing).
✅ Built and led a creative team (copywriter, video editor, graphic designer, community managers) to streamline content production.
✅ Launched an online media platform to enhance thought leadership and industry visibility.
✅ Optimized the website conversion funnel, increasing the conversion rate from 60% to 78%.
✅ Updated and promoted the referral tool, leveraging word-of-mouth for community growth.
✅ Initiated a content project, enabling members to pitch and publish their work in leading tech media outlets.

August, 2022 - November, 2022 Social Media Marketing Specialist
November, 2022 - August, 2023 Project Manager, Paid Ads Specialist

Situation: Agency 925 needed to scale its social media projects and optimize content performance for its clients.

Task: Enhance team efficiency, oversee content production, and drive measurable results through paid advertising and strategic social media management.

Action:
✅ Promoted to Project Manager/SMM Lead within 4 months.
✅ Managed a team of 3 SMM specialists and 2 Reels editors to execute high-performing content strategies.
✅ Supervised content planning and creation, ensuring KPI alignment.
✅ Launched and optimized paid ad campaigns to maximize client engagement and conversions.

Results:
📈 Successfully led multiple social media projects, achieving client-specific KPIs.
📈 Improved team efficiency by streamlining workflows and optimizing content production.
📈 Delivered high-ROI paid ad campaigns, boosting engagement and reach.

Projects: Periodent Dentistry, La Boulangerie, NY Permanent Academy, STP Service, L'Embitu Hotel, L'Ermitage Hotel, ROOF Restaurant, Oksana Martynenko Permanent Academy, RISH.Beauty Facial Massage.

Main task: to attract new customers through Instagram + increase awareness about the newly opened café

Solution: Despite having around 2000 followers initially, the engagement rate was low and most of the audience came from another bakery of the same owner. Our goal was to expand the audience, increase awareness, and build a loyal community. To achieve this, I developed a detailed SMM strategy and visual style that captured the atmosphere of a cozy French bakery, where every barista or baker was part of a close-knit family and every guest was warmly welcomed.

Results: +3000 followers since October, stable traffic of customers everyday

Paid Ads Results

Main task: to promote Instagram profile and to attract new customers + to promote specials (i.e. seasonal beverages or food).

Solution: After identifying the café's target audience, I developed a concise promotion plan outlining the unique selling proposition (USP) and tailored offers for each TA segment. The advertising campaign aimed to achieve three key objectives: 1) Highlight the exceptional quality of coffee and pastries at La Boulangerie, 2) Emphasize the café as the ideal destination for any occasion, such as dates or solo work sessions, 3) Showcase the distinctive French ambiance, positioning it as the only place in Tallinn that authentically captures the atmosphere of a Parisian bakery.

Results: on average, low-cost price per result (mainly, per link click), +1000 followers within 3 monts (combined with content marketing)

L'Hotels + ROOF Restaurant

Main task: to promote special offers and increase the number of customers from Tallinn and worldwide

Solution: This project included the management of three Instagram accounts: L'Embitu Hotel, ROOF Restaurant, and L'Ermitage Hotel, all of which belong to the one business chain. It was crucial to maintain a consistent style and tone of voice across all three accounts to reinforce the association with a larger enterprise. We implemented a diversified content strategy that included informative and captivating content about rooms, services, special promotions, and staff members. Additionally, we updated the visual style of the accounts to emphasize the luxurious and sophisticated atmosphere of L'Embitu Hotel and ROOF Restaurant and the affordability of L'Ermitage Hotel. Lastly, I incorporated paid advertising to effectively promote the exclusive offers and unique packages offered by the hotels and restaurant.

Overview of the Ads Results

The primary objective of paid advertising was to promote exclusive offers provided by L-Hotels, such as a special Valentine's Day package, in order to enhance awareness among Tallinn citizens. Through the accurate identification of target audiences for each account and special offer, combined with creative approach to the ads, I achieved remarkably low cost per result in a number of campaigns.

3-course menu: successful promotion of the limited menu with high CTR and low cost per click to book a table at the L'Ermitage restaurant.

Valentine's dinner: since I started to promote the romantic dinner in good time before the Valentine's day, the results are very positive.

New Year night: low result per click to buy a ticket even though the ad was boosted only a week before the 31st of December.

A la carte menu: promotion of the discount on the new a la carte menu and giveaway of the romantic package

October, 2021 - May, 2022 Social Media Marketing Specialist

During my tenure at STEMM.Global Scientific Society, I held the position of Social Media Marketing Specialist. In this role, I successfully managed three social media platforms: Instagram, Twitter, and LinkedIn. My key responsibilities included content creation, strategic promotion of Society membership and events, particularly scientific conferences, as well as conducting interviews with esteemed members and trustees for publication on our social media channels.

Projects: STEMM.Global Instagram, STEMM.Global Twitter, STEMM.Global LinkedIn, STEMM AI Instagram, STEMM AI Twitter, SNAIA Instagram, SNAIA Twitter.

Main task: to attract more academia representatives to purchase the Society membership through content marketing

Solution: This Instagram profile served as the Society's primary social media platform. Given the diverse nature of our target audience, ranging from young bachelor students to prominent professors and scientists, my main challenge was to create compelling content that would resonate with every segment of our target audience. To address this challenge, I revitalized the visual style of the profile and made it more trendy looking to convey the Society's motto: research is not boring. Additionally, I incorporated humor, entertainment and Reels into our content strategy to enhance virality and stand out among competitors. Moreover, I got rid of all the bots in the followers list that were added by the previous manager.

Results: notable growth of engagement with the content + significant increase in applications for Society membership, indicating a positive response from our target audience.

Main task: to expand the audience and reach new traffic channels.

Solution: recognizing the popularity of Twitter and LinkedIn within the academic sphere, I expanded our social media marketing strategy beyond Instagram in order to maximize traffic to the Society website. To achieve this, I implemented a tailored strategy for each platform. For Twitter, I focused on creating entertaining and viral content, while on LinkedIn, I prioritized educational content combined with academic career advice.

Results: using analytics, we tracked the increase of traffic from Twitter and LinkedIn both to the STEMM.Global website and Instagram.

Some statistics

Examples of content on Twitter

Examples of content on LinkedIn

Main task: to promote the conference and attract more participants.

SNAIA-2021

Solution: The SNAIA-2021 scientific conference on nanomaterials was held in Paris from December 7th to 10th, 2021. As part of my role in social media promotion for this event, I undertook various activities both prior to and during the conference. Initially, I updated the visual styles of the conference's Instagram and Twitter accounts and while incorporated useful, informative and engaging content related to the program, speakers, venue, and more. During the conference, I assumed the responsibility of a photographer and diligently live-streamed each talk and event on social media platforms.

Results: together with PR manager and project manager we managed to sell out all the basic tickets

Main task: to promote the conference and attract more participants.

AI Innovations

Solution: The AI Innovations 2022 summit on artificial intelligence was held in Berlin from May 5th to 6th, 2022. While I did not participate in the onsite PR activities, my primary role involved promoting the event through content marketing and paid advertising prior to the start of the Summit. I successfully promoted Instagram and Twitter profiles from scratch and developed visual and content strategies for these platforms. Additionally, through Facebook and Twitter Ads Managers I implemented paid advertising campaigns, targeting various segments of our TA, ranging from young scientists to AI-focused entrepreneurs.

Results: + apprx. 300 followers on Instagram, sold-out of all the onsite tickets

Ad Results (Twitter)

The advertising campaign on Twitter aimed to reach potential speakers and regular spectators. The ads redirected to the website with the registration form. As a result, we got a significant number of link clicks from the ads (1140 in total).

Ad Results (Facebook)

The advertising campaign on Facebook was a bit more complicated than the one on Twitter since we included 4 different TA segments. As a result, the average cost per link click was low (around 15 cents), and in total we got 215 redirections to the website with the registration form.

Contact me

vladapurtova1@gmail.com
+45 50 65 34 67 (messengers)

Full CV: